SIGNWEB ARTICLE - Contributer
Building wraps represent an excellent form of non-traditional marketing because they add impact and “pop” to marketing campaigns.
“New materials that can be applied to marble and brick have created a larger canvas,” Shad Interligi, owner of Real Hit Media (NYC), said. “Now we can take an entire facing and apply graphics. It’s exciting for customers, and it’s a big improvement. Instead of wrapping just the windows, now we can wrap the whole wall.”
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