Video Taxis in NYC

NEW YORK CITY TAXI PASSENGERS will be able to watch short-form content from NBC Universal, including video from WNBC, NBC News, and NBC Entertainment during their ride, courtesy of NY10, a place-based video network from Clear Channel Taxi Media. The introduction of this new service follows the decision by New York City's Taxi and Limousine Commission earlier this year to begin installing video displays in all New York City taxis by October.

Read the whole article at:
http://www.oaaa.org/news/release.asp?RELEASE_ID=1633

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History of Outdoor Advertising

Outdoor advertising can trace its lineage back to the earliest civilizations. Thousands of years ago, the Egyptians employed a tall stone obelisk to publicize laws and treaties. While formats have certainly changed and as advertising ideas have evolved, outdoor is still here.

In 1450, Johannes Gutenberg invented movable type printing, and advertising in the modern sense was launched in the form of the handbill.
When the lithographic process was perfected in 1796, the illustrated poster became a reality...

CONTINUED AT: www.oaaa.org/outdoor/sales/history.asp

In 2006, advertisers spent $6.8 billion (up 8%) on outdoor advertising.

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